Comments on: Call to (non)action http://voxfortis.com/blog/2007/call-to-nonaction/ Quit whispering, start yelling! Wed, 19 Nov 2008 22:15:42 +0000 http://wordpress.org/?v=2.3.1 By: Susan http://voxfortis.com/blog/2007/call-to-nonaction/#comment-6 Susan Tue, 06 Nov 2007 03:35:32 +0000 http://voxfortis.com/blog/2007/call-to-nonaction/#comment-6 Great real-world example, Michael. I'm as creative and adore copywriting, and it's often tempting to be smart with your titles. But then I think about the sites I've been to with cute page names, and once the "oh, ha, smart!" wears off after 5 seconds, annoyance sets in because I automatically start looking for the standard pages: about, forum, etc. I'd like to keep the glee from the "oh, ha, smart" moment, but in the end I'm ultra-practical and all about getting from Point A to B as quickly as possible. :) Great real-world example, Michael. I’m as creative and adore copywriting, and it’s often tempting to be smart with your titles. But then I think about the sites I’ve been to with cute page names, and once the “oh, ha, smart!” wears off after 5 seconds, annoyance sets in because I automatically start looking for the standard pages: about, forum, etc.

I’d like to keep the glee from the “oh, ha, smart” moment, but in the end I’m ultra-practical and all about getting from Point A to B as quickly as possible. :)

]]> By: Michael http://voxfortis.com/blog/2007/call-to-nonaction/#comment-5 Michael Tue, 06 Nov 2007 03:27:28 +0000 http://voxfortis.com/blog/2007/call-to-nonaction/#comment-5 Excellent points! Interesting thing is I was having the same discussion this past week with my Intranet team. We were putting up a new forums area and a group of people wanted to come up with a cool and creative name for that section. I kept coming back to "why can't we just call it 'forums'." They were totally unimpressed because that was boring. I finally won with the argument of were we trying to impress people or get them to use the site. When in doubt I always try to err on the side of clarity. It doesn't matter how clever you are if your message doesn't get across. Excellent points! Interesting thing is I was having the same discussion this past week with my Intranet team. We were putting up a new forums area and a group of people wanted to come up with a cool and creative name for that section. I kept coming back to “why can’t we just call it ‘forums’.” They were totally unimpressed because that was boring. I finally won with the argument of were we trying to impress people or get them to use the site.

When in doubt I always try to err on the side of clarity. It doesn’t matter how clever you are if your message doesn’t get across.

]]> By: Naomi Dunford http://voxfortis.com/blog/2007/call-to-nonaction/#comment-4 Naomi Dunford Mon, 05 Nov 2007 12:36:24 +0000 http://voxfortis.com/blog/2007/call-to-nonaction/#comment-4 You need to stick it on a freakin' sandwich board worn by a giant mascot. "BUY HERE, LOSERS!!!" That oughta do it. You need to stick it on a freakin’ sandwich board worn by a giant mascot.

“BUY HERE, LOSERS!!!”

That oughta do it.

]]> By: Wahoo http://voxfortis.com/blog/2007/call-to-nonaction/#comment-2 Wahoo Sat, 06 Oct 2007 14:44:10 +0000 http://voxfortis.com/blog/2007/call-to-nonaction/#comment-2 Thank you for sharing! Thank you for sharing!

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