I answer this question in my own interview as the biggest mistake I’ve made this year. One very lucrative contract, one emotionally destroyed and mentally worn-out team, and one best friend relationship on the rocks… This far and no further, as Harry would say.

We took a deep, deep breathe, let go of the client (and the money) and slept very well from that point on. Daylight recovery and regaining confidence in our writing too a lot longer, though.

I haven’t done that too often, but we have been blessed. Turning away work is not one of my strong suits and usually only happened when I was booked. It took a few years until I knew I would pretty much always be booked. That knowledge is what allows me to say no.

and naomi - be nice - modesty does not always (but usually) mean heinous.

Spoken like a true wearer of granny panties.